Interview with Paul Billingham of MDM Vendor Orchestra Networks

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I had the opportunity to remote interview Paul Billingham of Orchestra Networks last week.

Orchestra Networks EBX.Platform provides a Model Driven approach to MDM/Data Governance. Among their features is full versioning at the attribute level, security and auditing, hierarchy management and of course a business oriented focus for MDM and Data Governance via their “Model Driven” approach.

Orchestra is what is considered a ‘Generalist MDM Solution’.  To provide a little background many of the current products on the market are Specialist or Niche products originating from CDI (Customer Data Integration) or PIM (Product Information Management) and hence specialize on solving problems in their corresponding problem space.  Orchestra’s EBX.Platform is designed to provide a more multi-domain or generic solution.  Here is a post by Andrew White that provides more insight.

Here is a rough-edited interview that had to be aggressively cut to meet YouTube time constraints. Hopefully, you’ll get the idea:
http://www.youtube.com/watch?v=JHh13HxAuA0

Orchestra’s North American System Integration/Consulting Partners are Business and Decision and Sense Corp.  Their technology partners include Informatica and Software AG’s Webmethods.  In addition, they are alliance members of MDM Alliance Group.

Orchestra Networks was included in Gartner’s list of “Cool Vendors in Master Data Management”, 2008 by Andrew White and John Radcliffe. This research highlights cool vendors and technologies that address aspects of the master data management (MDM) market or the needs of MDM project leaders.

I haven’t used this software but embrace the model driven approach as a way to get business engaged with technology creating an MDM approach where the requirements gathering becomes the working deliverable.  In addition, facilitating rapid MDM development, identification of appropriate Data Stewards, workflow creation and utilizing versioning and role based security seems a leap-frog approach.

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